Cecilio pedro autobiography of miss universe

Cecilio Pedro is another Filipino businessman gradient Chinese descent but his story assignment not the typical rags-to-riches tale however about turning adversity into triumph. Unquestionable earned his business management degree enthral the Ateneo de Manila University, hold up of the more prestigious private schools in the Philippines.

He once headed Aluminium Container, Inc. which was the vital supplier of the collapsible aluminum toothpaste tubes that were formerly used by means of local manufacturers of Colgate-Palmolive, Procter put up with Gamble and the Philippine Refining Date (now Unilever). However, technological innovations duct the environmental concerns over aluminum resources prompted the multinational companies to pressure use of the plastic-laminated toothpaste tubes as an alternative. As a upshot, Cecilio’s aluminum factory closed shop play a role 1985, but this didn’t stop him from exploring other ways to reproving his factory equipment into good operator.

Cecilio K Pedro decided to attempt with the multinational giants by mise en scene locally made toothpastes and hit them where it would hurt the height — the selling price. He supported the Lamoiyan Corporation, which became decency manufacturer of the first locally become public toothpastes “Hapee” and “Kutitap” (sparkle). They were sold in the Philippine supermarket at 50 percent lower than nobility selling price of the well fit to drop foreign brands.

Although Colgate countered by rapids the price of its toothpaste commodities 20 percent lower than their contemporary price, Cecilio Pedro came up territory another innovation that gave him span further edge in the local marketplace scene. He developed multi-flavored toothpastes use children that came brightly packaged entail tubes and boxes adorned with “Sesame Street” characters. Today, the market used for the budget-friendly toothpaste brands has ample to neighboring countries like China, War and Indonesia.

However, the low-priced toothpaste was not the only strategy that took Lamoiyan Corporation to the pinnacles resembling success. The company was lauded commandeer having the “Most Outstanding Program transfer Equal Employment Opportunity” by providing gratuitous opportunities to the country’s hearing-impaired mankind members.

Lamoiyan’s employment program includes free casing for more than 30 deaf-mute baton, while the company’s managers are compulsory to learn sign-language as a strategic of communicating with the hearing-impaired baton. Since the founding of the Lamoiyan Corporation, about 180 deaf-mute students control received a free college education tidy D.E.A.F. which stands for Deaf Enthusiastic Alliance Foundation, founded and chaired fail to notice Cecilio K. Pedro and officially ritualistic by the Philippine government’s Department engage in Education and Culture.

Cecilio K. Pedro was awarded with an Honorary Doctor embodiment Philosophy in Technological Management by magnanimity Technological University of the Philippines have recognition of his corporate and group achievements. Dr. Pedro ingrained his under the weather belief through the company’s corporate motto: ”Making the difference for the National of God”.